The rapid strides made in the field of mobile application and their continuing growth has made the decision on the right platform a vital one. The mobile technology trends keep evolving with new players coming into the equation. Considering the long term implications before you choose your platform is therefore considered important. Here are some tips.
Key Factors to Consider in Mobile Application:
While you are thinking of the platform, you need to consider the preference of your target audience, a platform that the mobile application developers find easy to build, budget restraints, future prospects, and of course the profit you intend to make out of it. Analyzing the factors involved and their various pros and cons, you can start on developing the app.
- When you know what devices you are targeting, you can decide on the right platform easily.
- Scalable user interface that can adapt to different resolutions and orientations will help you increase your reach and thereby the sales too.
- Security of the app also plays a significant role on the mobile application platform you want to have.
To make the right decisions, you need to have basic knowledge on the mobile platforms that are currently in use, precise planning, and systematic documentation.
1.Target Audience for Mobile application:
For mass markets that are non-business oriented, using platforms like Android and iPhone is sufficient. But if you are targeting a business field where you need continuous internet accessibility and other smartphone features, the Blackberry platform is better suited. Though the revenue you get is your ultimate goal, you also need to prioritize the needs of your potential customers to bring about the profit.
2.Features You Need to Incorporate:
When you choose a platform for mobile development, you need to consider the features to be included. While some features work on all platforms, there are others that work only in a few platforms. There are also features like flash and graphics that add appeal to the application. You always need to identify the important features you want and choose a platform that supports them.
The app you choose can be native, hybrid or web based, depending on the product you make and what you need to make it accessible. Native applications are expensive and take longer time for mobile development, but give superior performance, and are user-friendly and reliable as they do not need a Wi-Fi connection. Customized websites or web apps are cheap, easy to update, but the performance is not on par with the native apps. Hybrid apps on the other hand are a blend of the native and web apps, and have numerous tools for better performance, but have some drawbacks like inability to track data related to the traffic and operation within the app.
4. Better Tracking and Analyzing Features:
You need to be able to monitor, assess and also track the usage information as this gives you an idea of how your app is being received. Geographic information, tracking, and in-app purchases help a company in making improvements wherever needed.
There are basically three main platforms you can choose from, namely, Windows, Android, and iOS, but there are also new players like Firefox OS and Ubuntu Touch, which are gaining recognition rapidly. By keeping the above tips in mind, you will be able to choose the right platform for your needs.