The implementation and execution of e-commerce site is difficult enough, but its traffic and make sales is even more difficult. Here are some tips to help maximize SEO traffic on search engines for your online store.
Five SEO tips for your online store:
Label each of your pages a unique title and description – search engines love. You can find the meta tags in the head section of your HTML code. Most e-commerce software come with embedded meta tag generators, and some allow you to customize each page.
The title tag is always an important factor in the optimization of search engines, but Google and Bing have both acknowledged that the meta descriptions and keywords are no longer a part of their ranking algorithm.
2. Optimize your URL:
The structure of the URL is always a factor in SEO, so be sure to set up properly. Use a few descriptive keywords in your URL, but you should avoid long URLs. Use hyphens to separate the keywords and avoid underlining and symbols.
You will need some technical knowledge to implement URL rewriting like most CMS software do not do this by default. However, the latest software and e-commerce CMS offer this feature as an option when setting up a website.
3. Add a little “meat” to your pages:
Unless you are the only one on the Internet selling what you sell, you have competition.You need to stand out from the crowd by offering unique images and textual content.Adding text to your category and product pages, you are not only giving the search engines more content to index, but provide more information to visitors.
Besides adding more content to your product pages, you should also consider adding a blog to your e-commerce site. As you already know, content is king, and a blog is a smart way to add more relevant content for your site.
4. Make sure your site loads quickly:
A slow site is one of the quickest ways to lose a customer. Nobody wants to wait for a page to load, especially with connection speeds available today.
Make sure your web server is fast enough to handle all the traffic and resources. The loading time of page not only affect the user experience, but also plays a role in the optimization of search engines.
External links are great, but internal links are also important for SEO. When you get a chance to create a link to a product page, you should do it. Of course, internal links should be done in moderation. Use your common sense and do not do links to all the keywords that you will encounter.
Diversify your anchor text to different pages and give it look natural. Your blog is a good way to make new connections by announcements of new products, the promotion of popular items, or make your seasonal products.